Why is Attaching Your Company Logo in Corporate Uniforms also an Effective Way in Spreading Brand Awareness?
When it comes to broader marketing strategies, it is time to think out of the usual advertising practices that almost all brands have used before. But, of course, it should not put a dent in your bank. You want a low-cost advertising solution that produces high brand awareness.
What will that be? A custom made workwear featuring your company’s brand logo. These are said to enable “advertising mobility” because they can reach locals without spending on a billboard rental or a TV commercial!
So, why should you do it? Here are some reasons why it’s a good idea:
1. Your employees come from different cities (Areas)
How many of your employees commute to work every day? Expectedly, you will probably say a lot. Now, imagine the other number of people who commute to work as well. Hundreds of them are your customers.
Every day, your employees encounter potential customers. Incidentally, one of them might only need to see your company’s logo as a reminder to buy something from your store. Your employee’s workwear with your company logo will be their go-signal. Thus, you gain a sale!
2. Employees get attention by being decently dressed
When done right, a well-designed shirt from a corporate uniform supplier in Singapore can create a clean image of your company. What your employees wear reflects your company, especially if they wear a uniform with your logo on it.
Establish rules when it comes to wearing uniforms. For instance, implement a rule that their dress shirts must always be tucked in. They will look proper and well-dressed. Essentially, people will perceive that your company is also the same.
3. It is significantly inexpensive than traditional advertising
It is tricky to receive positive feedback if you advertise on the internet, TV, radio, billboards, etc. Why? There will always be people you cannot please. So, try to reach out to a uniform supplier in Singapore.
Not only are they significantly inexpensive to produce, but a marketing study in 2011 revealed that managed uniform programs are more effective than traditional advertising. It goes to show that your company will receive more positive publicity with this strategy!
4. Own your colours
Plenty of big brands established their name through colours that customers easily recognise. That is due to the huge impact of a recognisable colour palette. If you have one, avoid changing and revising it all the time. Instead, use it to design with the help of a corporate uniform supplier.
Strategically incorporating your company logo and other image-enhancing elements, such as colours in your uniform design, can promote brand awareness. Ensure that you have a good designer when you make one.
5. Your walking billboards
When you think about it, your employees wearing custom made workwear with a company logo is a walking billboard. Except, they promote your products and services for free. Who knew that advertising is this mobile?
Therefore, do not let this chance pass you by. It will only take one reliable uniform supplier to make all of these happen. In no time, you will notice the difference!
Customising Workwear with WIZ By Neptune
It is time that you consider your employees as a way to spread brand awareness as well! This is done by incorporating your company logo and identifiable colour schemes in your uniform design. To accomplish this, you need a reliable uniform supplier in Singapore.
Our team of uniform experts here at WIZ By Neptune knows how to help you. From creating a design for a custom made uniform to the creation of the actual product, trust that we will be with you step-by-step!
Let’s help you get started with your uniform design. Send us a message on our website today!