Customising Work Uniforms To Suit Your Company's Identity
Having custom work uniforms for your staff in Singapore is a great way to portray your company’s identity and leave a lasting impression on customers while catering to employees’ needs. Here are some tips and considerations to bear in mind when choosing custom made workwear for your business.
Consider employees’ working needs.
When commissioning custom work uniforms for your employees in Singapore, it is important to strike a balance between form and function. Companies have their own USPs and product/service offerings, and their employees’ uniforms should portray it in their design and promote ease of carrying out their roles. For example, server aprons should feature pockets to allow servers to carry writing materials to take customers’ orders, while chef aprons should be longer and have additional layers to soak up stains, allowing for multiple uses and saving on laundry costs.
The choice of fabric is also important for custom made workwear, and is usually a mix of both natural and synthetic fibres. Employers should factor in the working environment and choose the appropriate fabrics to bring about the employees' desired strengths. Employees working in air-conditioned indoors environments should have uniforms that promote comfort and ease of movement, while those handling logistics and industrial work should have heavy-duty technical wear that adheres to safety ratings and being breathable as well.
Wiz by Neptune is one of the first corporate uniform suppliers in Singapore to introduce smart designs in our custom workwear, such as detachable buttons and collars for easier cleaning, aprons with slits to promote comfort and freedom of movement, as well as having ready templates to allow for quick changes, allowing us to deliver custom designs perfectly suited to our clients’ exacting needs.
Incorporate company colours.
Having your company colours on your employees’ work uniforms is a great way to promote subtle marketing through brand exposure and awareness of your company, especially as employees commute to and from work. Custom made workwear also improves team cohesion as well as internal brand identity. It also confers a sense of professionalism for well-chosen and well-maintained work uniforms.
Colour can also be used to quickly identify members of specific teams, allowing for more efficient communication and recognition by both customers and staff alike. For example, black is a popular choice of colour for uniforms worn by F&B and hospitality management staff, while chefs and serving staff in Singapore tend to adopt white for their work uniforms.
In addition to colours, adding your company logo is a subtle and effective way to further customise your workwear. There are various options available, ranging from screen printing or logo emblems to specialised embroidery. An established corporate uniform supplier in Singapore, such as Wiz by Neptune, will be able to advise you on optimal colour shades and contrast for an ideal colour combination.
Seek your employees’ feedback.
While upper management may have their own ideas and preferences for custom made workwear, ultimately it will be your employees who wear the attire on a daily basis, making it important to seek their feedback. For instance, employees may note that their existing uniforms trap moisture and prevent effective evaporation of sweat and lead to discomfort, or prefer their uniforms to be of a darker colour to hide sweat or food stains. Involving your employees in the process also allows them to feel that they have a stake in the company, helping to boost their morale and facilitate greater interaction within their serving teams.