Colour Symbolism & Corporate Uniforms: What Message Does The Colour Of Your Uniform Convey?
Have you ever wondered why certain colours evoke specific emotions in you when you look at them? For instance, looking out to the sea or at the sky brings a sense of serenity as blue is often associated with tranquillity and stability. This is because different colours are a representation or meaning of something and can be a powerful tool in shaping how consumers view your brand.
With your staff at the forefront of your business, choosing the right colour(s) for their corporate uniforms will set your brand apart from the competition. Here are some of the best colours for a custom made workwear and their accompanying meanings.
Blue
A deeper shade of blue signifies integrity and knowledge whereas a lighter blue symbolises trust and peace. The different shades of blue have always been popular among businesses as the colour is most commonly associated with positive meanings. In case you did not notice, most law enforcement personnel wear blue uniforms too, further reinforcing the fact that those who don blue are seen as more trustworthy.
White
White symbolises purity, cleanliness and simplicity which is why most uniforms for doctors and nurses come in this shade. The same goes for chef workwear to give off a clean and crisp appearance to allow customers peace of mind that their food is being prepared with the highest hygiene standard.
Red
Black
Noticed how sales staff of luxury brands are often in black uniforms? Black is another popular colour choice as it symbolises sophistication, power and formality. Wearing a smart-looking corporate uniform or technical workwear in black helps to project a knowledgeable outlook and instantly amps up the luxe factor of your brand. This is a great choice if your business focuses on premium-priced products or high-end services.
Grey
Grey is good for looking sharp and sleek, but without being regarded as too authoritative like a black suit does. Representing practicality and caution, grey is one of the best colours to show that your staff are wise and reliable, and can be easily matched with any corporate environment regardless of the industry.
Yellow
While most businesses gravitate towards darker colours when it comes to corporate uniforms, brighter colours may do the trick too. Yellow represents warmth, happiness and optimism since it reminds many people of the sun. If your business has to do with promoting well-being, for example, then a yellow corporate uniform acts as the first step to welcoming customers into your store.
There are so many other colours to choose from but the bottom line is to select the right colour that reflects your brand’s identity and mission.
Wiz by Neptune is the leading corporate uniform supplier in Singapore producing high-quality work uniforms for all types of businesses. Get in touch with us to find out more if you are looking to provide your employees with superior corporate uniforms that will last.