At some point in your business journey, you will reach a point when you are stuck wondering what marketing strategy you have not tried to do to potentially increase your company sales. You go over your department’s plans and realise you have successfully hired skilful salespeople, followed the trends to attract young customers, and improved your online presence yet your profit margin remains average. Well, there is another strategy that you have not considered, and that is new corporate wear uniforms! It is often used by all sectors of business that seek to increase their sales.

In this article, you will learn about the ways of how a well-designed corporate uniform helps your sales and marketing.

Unified Business Image

A lot would agree that an organisation should not only act as an unified group of people, but they should also look like it. This is possible with workwear uniforms. Imagine how much difference it makes when you enter a restaurant and you see a person wearing an all-white outfit next to a person wearing a white long sleeve shirt underneath a vest. You will know which one belongs to the kitchen and which one is your waiter. Uniforms separate your employees from the crowd, and when they are gathered together, they create a professional business image that reflects your brand!

Reduce Customer Complaints

Of course, with professional-looking employees, you will receive few to zero complaints of employee indecency from your valuable customers. This feature of uniforms is vital, especially when you cater to old and conservative customers. They are always looking for people who are well-dressed since they believe that employees should pleasingly present themselves. With attractive corporate wear, you can expect that your online reviews will not include negative posts about your employees showing too much skin.

If you want to ensure this, you consider the factors that make a uniform design look professional, such as:

High-quality fabric

Likened to any clothing, you can easily tell when a shirt is made from high-quality fabric when you see it. The patterns in checkered chef trousers are consistent in both sections of the leg. It is a sign that the supplier provided care into constructing the garment.

Pleasing colour combination

As much as you want people to turn around and look at the company logo in your employee’s corporate wear, you have to consider likeability. If the colour combination of your design is not pleasing to the eye, you might ruin the mood of the onlookers instead of positively attracting them. Allow the help of a designer expert to help you out first!

Right size

You will want to get the right uniform size if you want your employees to wear them. There are measurements that uniform suppliers give to their clients to help them get an accurate measure for their employees. With the right size, they will follow uniform policies and even look more confident in front of the customers!

Additional Exposure

When you have acquired the right design of uniforms, your employees will be excited to wear them! It means that before they even come into the building, they are passively attracting customers because they are wearing it during their commute, and when they go home. People will notice the logo of your brand sewn into their high quality-made shirts! It is what business experts call extra promotion. Thus, it is important to find an uniform supplier who can create a stylish yet professional design of your company t-shirts that matches the type of service you provide.

Quality Uniforms as Advertising Tools

Product advertisement is evolving every day, and if you do not think about unconventional marketing strategies to promote your products and services, then you could be giving your competitors an upper hand. Here at WIZ by Neptune, we are dedicated to proving that we are the leading uniform supplier in Singapore by giving you fresh workwear designs!

Work with us and give your employees a confidence boost with our quality workwear uniforms today!